Le Plaisir a La Mode, Original 1921 Pochoir from Gazette du Bon Ton, Art retailer Deco French Fashion Print

"Le Plaisir A La Mode (Fashionable Pleasure)” by Fernand Simeon showing a dress by fashion designer, Bianchini. Antique French pochoir from the Gazette du Bon Ton published in Paris, 1921. It is an original pochoir, not a modern reproduction. The pochoir process was a labor intensive technique of producing prints using stencils to apply to the different colors by hand.

Gazette du Bon Ton was a small, but influential French magazine that catered to the upper class of Paris and highlighted the connections between art, fashion, beauty and lifestyle. It was founded by Lucien Vogel and was only published from 1912 to 1925. The magazine was exclusive and featured fine fashion plates on hand made "laid" paper with dramatic pochoir coloring. Many prominent artists and fashion designers contributed to the magazine including George Barbier, A.E. Marty, Pierre Brissaud, Bernard de Monvel, Georges Lepape, Eduardo Garcia Benito, Mario Simon, Charles Martin, Fernand Simeon, Robert retailer Bonfils, and others.

Size:
Approx. 7-3/4" x 9-1/2" (sheet size)

Condition:
Very good. It is clean with bold original hand color and bright gold gilt detailing.

It will be packaged in a sealed plastic sleeve on a backing and will ship within a rigid mailer for protection.


Other original antique fashion pochoirs can be found in our shop at:
https://www.etsy.com/shop/bittenbenderandmoll/?section_id=18029474