Social Influence retailer and Social Change Moscovici, Serge

"Social influence is the major underlying force in the exercise of power and public control, the formation of interpersonal relations and the establishment of normal standards of behaviour within a society. To understand the nature of social influence is to understand the direction in which such influence is exerted, and its scope as a means of control and of social development. This book presents a new exploration into the theory of social influence, which may well reverse the previously accepted notion which has dominated social thinking for so long."

As this is an ex military library book, expect some library markings or annotations in text, though as it was a private collection, wear should be lighter than expected. Cover and binder in retailer very good condition with signs of age wear on the cover and spine. Dust jacket in acceptable condition. Quick flickthrough of book shows few if any signs of markings of significance. Good condition throughout. 1976 edition

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