ULTRA RARE ANTIQUE CLARKE'S PURE RYE WHISKEY PLATE BOTTLED retailer BY GOVERNMENT

Product Name: ULTRA RARE ANTIQUE CLARKE'S PURE RYE WHISKEY PLATE BOTTLED retailer BY GOVERNMENT
Antique Clarke's Pure Rye advertising plate measures 10 3/4". "Clarke's Pure Rye Bottled By The Government" advertisement plate is approximately 127 years old. Beginning around 1889 the revived Clarke Bros. dropped most of its other brands to concentrate on merchandising Clarke's retailer Pure Rye. It was sold in clear glass bottles with little embossing and paper labels. Around 1890 Clarke Bros. built a new facility, boasting that it was the “largest whiskey distillery in the world.” It also incorporated as Clarke Brothers Distillery. Its letterhead and ads stressed its “independent” status -- by inference a jab at the Whiskey Trust. The most unusual merchandising strategy employed by Clarke Bros. was plastering the face and body of an elderly and sickly looking man on its advertising.